The brand values are shared by those who project, manufacture, sell, and distribute the product, bearing in mind just one fundamental point, at all times: respecting children and their world.
When people talk about Il Gufo, they’re not just talking about one of the world'sleading companies for the production of luxury clothing for children up to age 14, but about people. About Giovanna Miletti who founded it. About her children Alessandra and Guido Chiavelli, who are driving the company’s projects and principles forward in a modern way. And especially, about all the employees and collaborators who bring it to life and themselves add value.
Some of them have been part of the company since the beginning, and have watched it grow next to Giovanna and her family.
At the end of the 1970s, she gave up her career to look after her children and followed her husband to Asolo, near Treviso. And this is where her life took a decisive and unexpected turn.
There was a large house, a beautiful garden and three wonderful children to take care of, but this was not enough to exhaust Giovanna’s energy. She began spending her free time making little creations: bibs, crib sheets and a few vests.
These she made first for her children, then for her friends’ children, and then for the village children, until she turned her pastime into a real business.
She cut, sew, drew, embroidered, thus turned the greenhouse into her workshop, using the kids' tennis table as a work table.