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INDIETRO
Il Gufo new opening: Kuwait City
Il Gufo continues its international development plan with the opening of the first boutique in Kuwait City in partnership with the That Al Salasil group, who have been in operation in Kuwait since 1972.

The boutique is located inside The Avenues, one of the largest and most prestigious shopping centres in the world and the country’s exclusive shopping destination. Through the retail concept of directly managed boutiques, the space offers girls’ and boys’ collections and a dedicated area for newborns.

With predominantly oak and hornbeam wood, the inspiration is distinctly Scandinavian.
“The aim is to soften the volumes and transmit the warmth and hospitality of a familiar interior which has minimalist lines but is defined down to the smallest details” - comments CEO Alessandra Chiavelli. The windows are wide, and their transparency ensures that the natural materials in the spaces express a philosophy which reflects the values of the brand, where children and nature are placed at the centre of attention.
The opening at The Avenues consolidates Il Gufo’s presence in the country, as of today available in the multi-brand boutique Savanna. An important new step in the growth of the brand which has collections distributed in 45 countries in over 450 stores.

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