The Il Gufo SS2020 campaign pays homage to nature and timeless beauty. Stepping through the door to a secret garden, we enter into a dream dimension, where flowers and plants spring to life on light, comfortable, and fresh fabrics.
Shot by French photographer Franck Malthiery, able to capture the joy of little ones, the SS2020 campaign is a sequence of open-air concepts with children portrayed in moments of complete freedom, in interaction with nature and its inhabitants.
The first images revolve around the gateway to the secret garden: an intrigued girl is about to walk through. As she twirls, her short-sleeved, white cotton dress with pleated skirt, pastel-colour floral print and woodworm green sateen band along the hem swishes around.